Name-Based Cluster Sampling

Douglas A. Ferguson Name-Based Cluster Sampling  Sociological Methods & Research 2009 37: 590-598.

An innovative method is proposed for generating valid national samples of online e-mail addresses that are proportionate to the population. Although multistage cluster sampling is not new, this particular application using first names and/or surnames has not been previously published or presented. This article outlines the method in detail and presents a number of advantages over other forms of samples. Limitations are also discussed.

Key Words: name-based cluster sampling • social networks • Facebook


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