Douglas A. Ferguson Name-Based Cluster Sampling Sociological Methods & Research 2009 37: 590-598.
An innovative method is proposed for generating valid national samples of online e-mail addresses that are proportionate to the population. Although multistage cluster sampling is not new, this particular application using first names and/or surnames has not been previously published or presented. This article outlines the method in detail and presents a number of advantages over other forms of samples. Limitations are also discussed.
Key Words: name-based cluster sampling • social networks • Facebook