Name-Based Cluster Sampling

Douglas A. Ferguson Name-Based Cluster Sampling  Sociological Methods & Research 2009 37: 590-598.

An innovative method is proposed for generating valid national samples of online e-mail addresses that are proportionate to the population. Although multistage cluster sampling is not new, this particular application using first names and/or surnames has not been previously published or presented. This article outlines the method in detail and presents a number of advantages over other forms of samples. Limitations are also discussed.

Key Words: name-based cluster sampling • social networks • Facebook

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: