Designing Scalar Questions for Web Surveys

February 7, 2010

Leah Melani Christian, Nicholas L. Parsons, and Don A. Dillman Designing Scalar Questions for Web Surveys Sociological Methods & Research 2009 37: 393-425. SMR 37:3 was a Special Issue on Web Surveys.

This paper explores how the visual design of scalar questions influences responses in web surveys. We present the results of five experiments Read the rest of this entry »