May 19, 2011
Kreuter, F., & Olson, K. (2011). Multiple Auxiliary Variables in Nonresponse Adjustment Sociological Methods & Research, 40 (2), 311-332 DOI: 10.1177/0049124111400042
Frauke Kreuter, University of Maryland, College Park, USA and Institute for Employment Research, Nuremberg, Germany, firstname.lastname@example.org
February 7, 2010
Leverage-saliency theory provides a seminal basis for research on the differential effects of response-facilitating techniques in surveys. In this article, a quasi-experimental design is applied to analyze the effect of follow-up procedures, taking into account the sample persons’ interest in the survey topic. The authors use multilevel logistic regression to map response on a mail questionnaire in the second step of a two-step data collection procedure. It is found that—after controlling for the effects of sociodemographic and performance-related covariates—the effect of follow-up procedures is larger for those less interested in the survey topic. As such, these findings are an empirical confirmation of the leverage-saliency theory. Some implications for survey research are discussed.
Key Words: nonresponse • survey participation • leverage-saliency theory • Total Design Method • topic interest